AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Apps on iOS in the UK: Q1 2023 Performance
Discover the performance trends of the top 5 drawing and coloring apps on iOS in the UK during Q1 2023, including downloads, revenue, and active users.
In Q1 2023, the top 5 drawing and coloring apps on iOS in the United Kingdom showcased varied performance trends in downloads, revenue, and active users. Here’s a detailed look at each app's performance metrics during this period.
Color by Number：Coloring Games from Wildlife Studios experienced a steady increase in weekly revenue, peaking at approximately $8.8K in mid-March. Weekly downloads fluctuated, starting at around 26K in late December and settling at 11.8K by the end of March. Weekly active users saw a decline from 109.6K to 82.1K throughout the quarter.
Disney Coloring World by StoryToys Limited had a mixed quarter. Weekly revenue started at $6.9K, peaking at $7.4K in early January, and then fluctuated around $5.3K towards the end of March. Downloads saw a peak of 7.9K in late January, but dropped to around 2.4K by the end of the quarter. Active users declined from 9.4K to 5K during the same period.
Sandbox - Pixel Art Coloring from Alexey Grigorkin showed stable weekly revenue, averaging around $3.9K with minor fluctuations. Downloads started at 6.7K in late December and ended at 3.5K by the end of March. Weekly active users remained relatively stable, averaging around 330K throughout the quarter.
Crayola Create and Play by Crayola saw stable revenue, hovering around $3.5K towards the end of March. Downloads began at 2K in late December, peaking at 2.9K in mid-March, before dropping to 1.4K at the end of the quarter. Active users showed a slight increase from 2.6K to 2.4K over the quarter.
Adult Coloring Book - Pigment by Pixite Inc. had steady weekly revenue, starting at $3.3K and peaking at $3.7K in early January before stabilizing around $3.2K by the end of March. Downloads started at 3K in late December, declining to around 1.2K by the end of March. Active users fell from 8.5K to 6.5K throughout the quarter.
These performance metrics provide a comprehensive overview of the drawing and coloring app landscape on iOS in the UK for Q1 2023. For more detailed insights, visit Sensor Tower.
